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Welcome to the ezine for evolving
women entrepreneurs. |
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- A Note
from Marcy
- Upcoming Events
- Moving Your Sales to A New Level
- Your Feedback |
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January 31, 2013
Vol. IV, Issue 2
Published twice a month. You are on our list
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Hi, I’m leading my Expand Your Mind Expand Your Money group coaching program
for the 6th time and as always,*I* am still learning from this!
We’ve had some great discussions on relationship-based selling, which I
define as you speaking directly with one person.
I have come to see over and over again that mastery
of relationship-based selling rests on you shaping the conversation to
what your Ideal Client (or Team Member) wants to experience, not to
what YOU find valuable or interesting.
That’s the focus of today’s article. Entrepreneurs who focus the
selling conversation on the features of their product/service/offer or
on their expertise are NOT highly successful entrepreneurs.
Highly successful entrepreneurs keep their prospect in the limelight
and focus the spotlight on the prospect: their feelings, dreams and
goals.
Thanks to my team, this ezine will come out to
you while I’m up in Manhattan, with the Mastermind
group I’m in. This is my fourth year with this group and it just
keeps getting better! Here’s a photo of me and my coach, Heather
Dominick, who leads this program. Being surrounded by like-minded
peers is another secret of highly successful entrepreneurs.
Dedicated to your expansion,
Marcy
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Ongoing - My signature Expand
Your Mind, Expand Your Money program for direct sellers and
solopreneurs has started and members are already experiencing the shifts! Today is the last day you can join in.
Is your primary goal in 2013 to
create consistent income from your business (so you can stop lying in
bed at nights worrying about money)? Do you struggle with how to share
your product/service or business opportunity, in a way that’s
comfortable for you AND where your prospect will actually listen?
I invite you to create greater
success by joining me and your peers in a supportive coaching and
training program. See www.marcystahl.com/expand-directsellers.html for
more info; use coupon code INAHURRY to save $100. Here’s how this program helped Melissa St. Clair:
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Moving Your Sales to A New Level Ever find yourself in this situation?
You LOVE your product/service or direct selling company so much that
you want to shout it from the rooftops! You constantly run into
people who need what you offer and you’re eager to talk about this
product/service/opportunity.
But no one seems to care.
This is a trap that can sap your self-confidence and keep you under-earning.
The problem is that you want to broadcast the features. In contrast, highly successful entrepreneurs do not broadcast; they listen. They ask questions about their Ideal Client (or Team Member): what do they want to do/be/have or feel?
What your Ideal Client and Team Member REALLY wants is the result of the result.
For example, your Ideal Client doesn’t really want lipstick – they want
to feel beautiful! Why do they want to feel beautiful?
Because it gives them self-confidence and makes them more
attractive.
So feeling beautiful is the direct result of buying that lipstick, and
beauty giving them self-confidence is the result of the result.
Your Ideal Team Member doesn’t simply want to join your company.
They want to have more flexibility with their schedule and that
flexibility lets them spend more time with their kids, which makes them
feel like a good mom. Feeling like a good mom is the true result they want. That is their heartfelt desire.
CALL TO ACTION
If you want to move your sales from blah to great and move your recruiting from depressing to exciting, then I invite you to:
Take time to ask questions of your prospect.
It takes time and questions to identify what they want to do, be or
have. Only then can you help them connect the dots between their
heartfelt desire and your offer.
Minimize discussing the features of your product/service/offer. That will work better AFTER you’ve thoroughly explored their heartfelt desires.
Minimize discussing your expertise. Again, that will be more effective AFTER you’ve learned what they want to experience.
Practice lengthening the time you spend in each conversation with a prospect.
That’s the only way you’ll learn how it takes for YOUR Ideal Client or
Team Member to feel comfortable sharing their inner goals and
dreams.
If you know that
relationship-based selling is critical for you and you’d like to learn
the steps to do that (instead of doing it via trial-and-error for the
next 6 months or so all on your own), then I invite you to contact me
for a private call, one-on-one. You and I will discuss
your goals for 2013 and how my expert coaching and mentoring can help
you get there. I invite you to email me at success@marcystahl.com. We’ll easily find a convenient time to get this underway.
© 2013 Marcy Stahl
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB
SITE? You can, as long as you include this complete description with
it:
Marcy Stahl motivates women entrepreneurs to
move from having only a trickle of clients to an abundant full flow of
more clients, more money, and more decision-making power. If you're
ready to empower yourself AND boost your business, if you want to share
YOUR passion with more people, schedule your free 45-minute Marcy Stahl
Success Solutions Session by clicking here http://www.marcystahl.com/contact-marcy.html | |
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Marcy Stahl is an entrepreneur whose purpose in
life is helping women entrepreneurs achieve world domination, by
earning more money and creating more decision-making power. Because the
world will only be a better place when more women are in charge!
She effectively guides her clients to move from
struggle and lack, to abundance and ease, by creating effective systems
and marketing strategies. She uses this same powerful success system to
help direct sales consultants improve their recruiting and leadership
skills.
To learn more about her services, visit http://www.marcystahl.com/contact-marcy.html
and sign up for your free 30-minute Marcy Stahl Success Strategy
Session (and get great free resources, too!) | |
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I'm always interested in your feedback on the
topics in this ezine. I'd be delighted to hear from you about your
experiences as they related to any of our ezine topics, your thoughts
on the ezine itself, as well as topics you'd like to see in future
issues.
Send an email to ezine@marcystahl.com and let me
know what's on your mind. I appreciate your perspective.
If you know other women entrepreneurs who want to
THRIVE, instead of simply surviving, please forward this newsletter to
them.
I respect your privacy and do not
give out or sell our subscribers' names or email addresses. | |
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Copyright © 2013 Marcy Stahl |
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